The usage of the meme was met with mixed reception on Twitter. The tweet included a link to a report that suggested that immigration reform could lead to cutting the US deficit by nearly $200 billion within 10 years, and was intended to raise support for the legislation in Congress. Griner also had licensed the image for use by Barack Obama's presidential staff in 2013 as part of an immigration reform campaign. In 2013, she hired "meme manager" Ben Lashes to represent her son and his interest, which led to deals to have the image put on t-shirts sold by Hot Topic, for Radio Shack to use the picture around its corporate offices, and to have him appear on Xbox screensavers. He appeared in an ad for Vitamin Water as well as billboards for Virgin Mobile UK, for a fee that website Search Engine Journal described as "significant". She registered the copyright to the image in 2012, and since licensed the images to various advertisers.
Thumbs up kid meme license#
Īfter the meme became popular, Laney Griner licensed the picture to Getty Images, a stock photo agency, but decided to license it herself instead. Laney Griner disliked the "I Hate Sandcastles" meme as she felt it made her son – who in fact loved sandcastles – look like a bully, but she embraced the "Success Kid" concept. Eventually, the interpretation of the image shifted, focusing on the boy's facial expression and clenched fist as a gesture of self-congratulation, adding captions that boasted of small personal victories and good fortune. The meme gained initial popularity captioned "I Hate Sandcastles", suggesting that the boy had just destroyed another child's sandcastle. The meme originated in 2007, after Laney Griner uploaded to Flickr a photograph of her son Sam trying to eat sand. In mid 2015, the Griner family used it to promote a GoFundMe campaign for money to pay for the father’s kidney transplant. In addition to popular use on social media, the image has been licensed for commercial use, and was used by the White House to promote immigration reform. The popularity of the image led CNN to describe Sammy Griner, the boy depicted in the photo, as "likely the Internet's most famous baby". It began in 2007 and eventually became known as "Success Kid". Success Kid is an Internet meme featuring a baby clenching a fistful of sand with a determined facial expression.
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